What We Do
Get Your Score
When was the last time you took a top-to-bottom evaluation of your organization’s communications? Is your message consistent with your mission? Or is it getting lost in the fray? At Bird’s Eye, as a starting point, we’ll analyze everything, from website to social media accounts, and provide honest feedback about how effective your messaging is and who you’re really appealing to – oftentimes, it may not be the audience you’re targeting. From there, we’ll provide a step-by-step strategy to get you back to where you need to be.
Mastering the Media
Sitting down for an interview or being approached by a reporter can be intimidating – but it doesn’t have to be. At Bird’s Eye, we believe every interview as an opportunity. With firsthand experience, let us guide and advise on best practices to build confidence, stay on message, and master the media.
Building a Narrative
From editorial pieces to social media posts, even choosing which interviews and outlets to pursue, Bird’s Eye will help ensure all communications contribute to your overarching message to main audiences. It’s easy to get distracted. With our help, we’ll install message discipline and help you keep everything right on message.
The Written Word
Effective writing is a lost art – except for here at Bird’s Eye Consulting, where we prioritize tailored writing to your needs. Whether it’s an editorial, a press release, or a statement to the press, striking the right tone and finding the right words can be the difference between effective communication or losing your core message – and your core audience.
Team Building
Our founder’s background is in team building. From her time as a Division 1 collegiate athlete to the governor’s office to campaigns, Bird knows that if the team isn’t firing on all cylinders, an organization will never reach its full potential. Let us help work with your communications and marketing teams to empower each individual and strengthen the group.
“Carly is smart, competent, and aggressive. But her best quality is her competitiveness. She is a great teammate who will do whatever it takes to win – and she hates losing. Give her your objective and let her creative juices help your organization achieve your goal.”
“When my business intersects with the public realm, it’s critical for me to understand public perceptions and how to communicate with those stakeholders. I trust Carly Bird’s judgment, expertise and commitment to winning. I am confident that, whether in the normal course of business or in a crisis, she will guide me confidently and skillfully.”